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2nd April 2015
If you don’t have a website that is responsive or mobile friendly, now is the time to bite the bullet and go mobile. This is because Google has announced changes to the way it will be ranking search results in the future – in particular when searching on mobile devices. The number of users accessing sites on mobile devices is growing, and therefore, Google has announced that it believes changes are needed to optimise the end user’s experience by generating […]
29th January 2015
Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]
14th November 2014
Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise. Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on […]
9th June 2014
Some companies rely solely on one source of leads for their business. Google is the main player in the world of generating website traffic, however it is not the only player. By combining our search marketing work (typically Google Adwords) with other channels (for example social media), we minimise the risk of losing web traffic should Google decide to update its algorithm (meaning that we may lose ranking) or if your competitors decide to up their game. To read more […]
21st March 2014
Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
26th February 2014
If you own and run a business, you will be familiar with the discussions surrounding SEO (search engine optimization) and PPC advertising (pay-per-click), and the arguments around which is best for your business. Rather than choosing one over the other, if you use both together you will maximise the benefits. To find out more about SEO and PPC click here
13th December 2013
Google is a great search engine. It is simply a white page with a form and a search button….. you enter a search term, press the button and that’s it. But do you have any idea of all the other things that Google does, or does it all seem far too complicated and unclear? Well, now’s your chance to learn. The latest changes to Google+ will help your business locally, and this post can tell you how to do this. To […]