29th November 2013

How to Avoid Reputational Damage

In PR terms, a crisis is simply something which potentially risks damaging your reputation and which in turn will have a detrimental impact on your ability to thrive. It might be something of your own making – a faulty batch of products, noisy lorries leaving the factory and causing neighbours to protest, a piece of news badly delivered. It may be something where you are the victim of malice or the incompetence of others – a competitor spreading a rumour […]
6th November 2013

Negative PR Coverage = Bad. Positive PR Coverage = ?

Have you ever questioned whether you need a PR campaign, or why you have one? if so, then have a think about this: We all know what the worst things are that could happen to our business. We know that if that should happen, we would need to tell our staff, customers, shareholders, and also the media. You will want to tell the media what positive steps you are taking to resolve the issue. To read more of this blog […]