22nd September 2015

4 Easy Ways to Update Your Website

As all of us who have websites know, your website is never finished or completed! It is an on going job to keep it up to date, and one that most of us don’t dedicate enough time to. However, here are 4 easy ways to update your website that won’t take up a lot of your time. 1. Update your information: Are your prices still correct? Are any dates on there still valid? Do you still sell the products or […]
15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
20th April 2015

Are you ready for Google’s April 21st Mobile Friendly Deadline?

Are you aware of the bog changes Google is going making? From 21st April, your top spot on the Google rankings maybe in jeopardy if your website is not built for mobile devices. Mobile friendly sites will gain the top spots over those businesses that are not mobile friendly. So, what exactly do these changes mean for you and your website? Simply, it means that if your website of not mobile friendly then it will appear lower down the rankings […]
2nd April 2015

Google to Change the Way it Ranks Search Results

If you don’t have a website that is responsive or mobile friendly, now is the time to bite the bullet and go mobile. This is because Google has announced changes to the way it will be ranking search results in the future – in particular when searching on mobile devices. The number of users accessing sites on mobile devices is growing, and therefore, Google has announced that it believes changes are needed to optimise the end user’s experience by generating […]
30th March 2015

Why Updating Websites is Important

If you run a business, you need to ensure that you keep your website up to date. If you run any kind of event, course or workshop, you need to make sure it is on your website, otherwise you risk losing potential business. The same goes for those people who sell products at craft fairs or in art galleries. So, apart from missing potential customers, why is this so important? Well, as a starter, out of date information gives a […]
18th March 2015

5 Steps to Successfully Gaining a Competitive Advantage

Most businesses assume that their competitors are always trying to steal their customers. The reason for that is that in a large part, it’s true! A lot of businesses choose to stay in a bubble, where they refuse to welcome technology and innovation, which would lead to them having a competitive edge. Whilst you need to be aware of your competitors and what they are doing elsewhere to take your customers away, you also need to be self-aware about your […]
5th March 2015

Integrated Marketing Delivers Results

Two things have transformed the face of sales promotion. Firstly, the internet has become the starting point for almost everything. Secondly, there is a huge amount of choice out there for people! Media proliferation has become a great thing for niche marketing, but it means that people struggle with working out where they should spend a limited marketing budget to get the best results. To read more of this post click here  
13th February 2015

Discover the Key Benefits of Starting Your Own Blog

Blogging can be a great way of reaching out to find people who are interested in what you are selling and in what you have to say. The other bonus to blogging is that it is low cost, and it is easy to do. It can seem hard when you first start, but once you are into the swing of things, you will see the benefits that blogging can bring to your business. Read on to discover the details that […]
10th February 2015

6 Essential Steps to Hiring the Right Photgrapher

How do you choose the right photographer for you? Well, firstly you need to decide what you want from a photographer before starting. Go online and check out the websites of a number of different people, and get a mental picture of what you want. This will help guide you through the process. Check with those photographers that you know first. Can they do the ‘style’ that you want and are their photos of the right ‘quality’ for you? To […]
29th January 2015

Should you Focus on Building Inbound Links or Quality Content?

Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]
21st January 2015

3 Things You Never Think of When Hiring Photographers

So, you need to get some photos taken to make you look great. Maybe it is for  press release, or to fill pages on your website. How do you choose a photographer? Do you choose the one that is the cheapest or the one that your mates recommend? Whilst the second option is probably better than the first, just because they did a good job for your friend does not mean that they will do a good job for you. […]
8th December 2014

Email Marketing: Highly Targeted, Cost Effective, Measurable

Email marketing has been highly successful as it is cost effective, easily measured and it means we can respond quickly to market demands. Whether you are marketing to a small number of people, or a thousands of people, the same best practice principles remain the same. In our opinion, there are 6 steps to achieving the results you want from an email marketing campaign. To read more of this post click here
28th October 2014

Anticipate Or End up Like My School Uniform Shop

Anyone who has kids will have undergone the tortuous business of buying the school uniform, and only being able to buy it from the local school uniform shop. As this was the only place you could get a uniform, their prices reflected this – what a great business to have! No need to worry about customer service  -and they didn’t. No need to worry if you ran out of a particular size; after all kids grow so parents can just […]
29th September 2014

It’s about Merchandising – Six Tips to Replicate Pester Power in Your Website

We’ve all stood at that supermarket check out and been tempted to buy the array of sweets and snacks that have been placed right next to the checkout, or been nattered at by a little person who can also see those delicious items and wants them ‘Now!’. Supermarkets also put certain items at eye level to encourage you to buy them, and put and others above or below your eye-line. These tactics undoubtedly work, and drives sales volume, otherwise they […]
15th September 2014

Does Your Marketing have Momentum?

Many people often overlook a basic detail when considering a marketing strategy – Momentum. An example of what I mean by this is as follows: A company approaches us to help them with their online marketing strategy. Often they’ll say they’ll say that they have ‘tried Twitter’ or ‘tried Facebook’ but that they didn’t work. When we look into it a little further, we find that they were active on Twitter, and sent tweets out every day, but only for […]
8th September 2014

Creating a Memorable Brand Experience

It is a basic need that businesses should deliver their products or services well. However, the businesses that go that little bit further are the ones that really stand out and remain in people’s memory. If you have a business that relies on word of mouth referrals then you should read this blog. Customers these days are too busy to think about and concentrate on everything you have to say. that is why you need to give them something to […]
3rd September 2014

Why No-One Talks to Car Salesmen Anymore.

The internet has had a seriously detrimental effect on car salesmen and car showrooms. Buying cars from online businesses has undercut the car showroom hugely, and this is only set to continue. Years ago we would have visited a few different showrooms to chat to the salesmen before making a purchase. Nowadays, the research can all be dome online. Whether you’ve ever thought about it like this or not, but your business is like a car showroom. This example can […]
27th June 2014

Is Your Website Costing You Sales?

For a lot of companies, driving traffic to their website of their main goal, and they devote a lot of time and sometimes money into things like AdWords and search engine optimisation. However, not everyone thinks about the return on their investment. So, you may be able to lead a lot of traffic to your website, but it may not be relevant traffic or may not result in any sales. Can your website deal with the amount of traffic you […]
25th June 2014

Do You Really Know Who Your Customer Is?

Everyone is different- they all have different tastes, different ideas of what they want and like and different ways of working. Many websites out there do not recognise this, and therefore they appear to be a simple catalogue of products which makes it very difficult for the customer to decide why they should buy from that particular company. The internet is a double edged sword. When you have a website you are accessible to people the world over meaning that […]
20th June 2014

Three Reasons Why You Need Video on Your Website

These days, a website that doesn’t have video content is just like a site without pictures was 10 years ago. High quality video is no longer the preserve of only the rich and famous and is easily affordable to almost every business. Here are three reasons to get ahead of your competitors by utilising the power of video on your site. 1. Make eye contact. People like to do business with people. You can use video to make direct eye […]
26th February 2014

Pay-Per-Click: It’s not One Dimensional

If you own and run a business, you will be familiar with the discussions surrounding SEO (search engine optimization) and PPC advertising (pay-per-click), and the arguments around which is best for your business. Rather than choosing one over the other, if you use both together you will maximise the benefits. To find out more about SEO and PPC click here
18th February 2014

Responsive Web Design. Think how your customers work.

Your customers no longer sit at their desks logging on to the internet through their PCs. They are on the move, and take with them their latest technology to allow them to keep up to date with every little change in their business. Most people now have smartphones, and the sales of tablets have now overtaken PCs. In view of this, your website needs to be workable across all platforms and devices, and at different sizes for different users. To […]
7th February 2014

How to Enhance Your Website’s Performance

Here are a few ideas that can lead to better website conversion: – The speed of your website Studies have shown that 57% of visitors get fed up and leave a page that takes longer than 3 seconds to load. Make sure your site is not one of them. -Don’t suffer from information overload Some websites try and cram in as much information as they can, but generally the simpler the better. To read more of this post click here
6th February 2014

Its All About You

All business owners know that they are the ‘face’ of their company. The original idea, the hard work to get it all started, the risk you take for the business are all down to you. In view of this, why do so many business owners hide their real face away on their websites, in print or on social media, when they could use a great photo of themselves that says a lot about who they really are? To read more […]
19th December 2013

8 Sales Tests for Your Website

As the end of the year fast approaches, it is time to think about and reflect upon the business and plan ahead for 2014. Maybe its time to review your website to ensure that it still targets the customers you want, and clearly defines the services or products that you offer. Here are 8 sales tests for your website that you can use: 1. Audience – do you know who they are? Have they changed over the past year? 2. Keywords – […]
11th December 2013

Your Website is Still Important

Whatever you do, don’t forget about or neglect your website. The goal of any good marketing strategy is to use multiple techniques to get potential customers to take a specific action. Most of the time, any ‘action’ will take place on your website, which is why your website is so important. To read more of this blog click here