19th February 2014

Why Being Number 1 in Google Means Jack

Ranking reports (where you are placed in Google) need to be read in conjunction with other reports, as they are not a good indicator of the success of an online campaign when viewed alone. But why all the fuss about being ranked number 1 in Google for your key search terms? Being number 1 in Google is valuable to most people because it can drive potentially valuable business to your site. However, it can also attract a huge number of […]