11th April 2014

What is Strategy and Does it Matter?

Strategic marketing has an important part to play in business planning Рa business develops its products and service in response to the identification of  specific need by a particular group of customers. Many businesses manage to exist without ever identifying their target market, or without any understanding of how they can satisfy their customer needs. To read more of this post, click here
12th September 2013

Are You Working With The Twelve Month Cycle?

The conditions for business are changing so quickly that if you don’t innovate and change every twelve months, someone else will take your place. Long term planning is becoming pointless, and the five year vision questions that most people used to get asked in their meetings are outdated. To read more of this post, click here