16th October 2014

Zoho CRM, The Much Requested One Pager

I’ve been asked several times to summarise Zoho CRM in a few words, so that even a non systems and non CRM expert can understand it, so here is a one page summary. Zoho CRM is a cloud based business system development platform. This is accessed through a browser on a computer, and is also available as an app on a smart phone or tablet. Zoho CRM can be used either by an Enterprise wide SME on a permanent basis, […]
2nd April 2014

Email Campaigns That Really Work

Email Marketing is one of the most powerful and personal ways of connecting with your customers and prospects and can be integrated with your social media marketing more generally. Making sure your message stands out from everyone else is the most important thing. Here are a few tips to help you: Segment your lists – Split your data into relevant categories/groups. Send relevant information to people who have requested it. You will see a higher ‘open rate’ and ‘click through’ […]