23rd October 2013

How to Create a Good AURA for your Business

This is a simple way to think about how to market your business – the acronym AURA. It stands for: A – to raise your and your businesses profile, people need to be AWARE of you U- The people you are trying to target need to UNDERSTAND what it is that you do or offer. R – Understanding your business isn’t enough – your customers need to see how RELEVANT it is to them. A – stands for ADVOCACY. You […]