23rd June 2015

What are you known for?

Your brand can be defined as what people say about you and your company when you’re not there? So, try asking yourself this question ‘what would people say about my brand?’ Unfortunately, what people want to be known for isn’t always what they actually are know for. Some companies spend thousands of pounds on re-brands, and then allow a members of staff to answer the phone in a rude or sullen manner. Thus totally ruining their brand and what they are […]
10th February 2014

10 Ways to Destroy Your Brand

No-one wants to destroy their brand, but sometimes people are guilty of the following crimes against their brand: – Illegible or confusing company name – can everyone read and pronounce your brand? How does the name translate into different languages? – Unbranded e-mail signature or lack of contact information – make sure you always include your contact details at the end of every e-mail, whether you send many or only a few each week. To read about the other eight ways […]
29th November 2013

How to Avoid Reputational Damage

In PR terms, a crisis is simply something which potentially risks damaging your reputation and which in turn will have a detrimental impact on your ability to thrive. It might be something of your own making – a faulty batch of products, noisy lorries leaving the factory and causing neighbours to protest, a piece of news badly delivered. It may be something where you are the victim of malice or the incompetence of others – a competitor spreading a rumour […]
5th July 2013

The Chaos Theory of Referrals

Chaos theory is the science of the unpredictable. It is the study of dynamic systems that are extremely sensitive to initial conditions – this effect is commonly known as the butterfly effect. The theory is that miniscule changes in initial conditions can have dramatically different effects on the outcome – hence the idea that a butterfly flapping its wings in a Brazilian jungle can trigger a tornado in Texas. I have my own theory that this can also be applied to […]