6th November 2014

Branding Defined by You

Branding is often confused by people. It is not simply your logo. Whilst your logo forms part of your brand, your brand is much more than that. Your brand goes right to the heart of what you do, and more importantly why you do it. A brand also encompasses everything you do that has contact with the public – from the design of your website to the way you answer the phone in your business. To read more of this […]
8th September 2014

Creating a Memorable Brand Experience

It is a basic need that businesses should deliver their products or services well. However, the businesses that go that little bit further are the ones that really stand out and remain in people’s memory. If you have a business that relies on word of mouth referrals then you should read this blog. Customers these days are too busy to think about and concentrate on everything you have to say. that is why you need to give them something to […]
21st May 2014

Does email marketing work?

We all get them, and most of us send them as well. They ping into our inbox every day. But does email marketing actually work? You need to decide what you want the end result to be and work backwards from that. Many people feel that email marketing is a waste of time, as they have tried it before and it has failed. The reasons for the failure could include a poorly defined purpose for the campaign, there were unrealistic […]
10th March 2014

Saving Short Term. Costing Long Term.

Cutting costs can have a negative impact on your brand and business in the long term, especially if you have just set up, or have only been trading for a short time. These days, there are many tools available to business owners (mainly online) which allow them to create stationery, logos and other marketing collateral – most of which are low cost and some are even free. To read more of this post click here  
10th February 2014

10 Ways to Destroy Your Brand

No-one wants to destroy their brand, but sometimes people are guilty of the following crimes against their brand: – Illegible or confusing company name – can everyone read and pronounce your brand? How does the name translate into different languages? – Unbranded e-mail signature or lack of contact information – make sure you always include your contact details at the end of every e-mail, whether you send many or only a few each week. To read about the other eight ways […]