28th July 2015

Using your brand to engage with consumers online

Two of the biggest trends in digital marketing during the next year are set to be content marketing and customer experience. It is estimated that 78% of consumers prefer to build a relationship with brands that create unique and personalised content – that is a huge percentage. Companies can use blogs, social media, news stories and much more to get their message across to their consumers and potential customers. This way they can explain their brand identity and ideology. To […]
23rd June 2015

What are you known for?

Your brand can be defined as what people say about you and your company when you’re not there? So, try asking yourself this question ‘what would people say about my brand?’ Unfortunately, what people want to be known for isn’t always what they actually are know for. Some companies spend thousands of pounds on re-brands, and then allow a members of staff to answer the phone in a rude or sullen manner. Thus totally ruining their brand and what they are […]
1st June 2015

Why bother with your brand and marketing?

I  work  with  a  lot  of  small  businesses.  And  I’m  always  struck  by  how  much  they   (we)  are all  master  jugglers  -­‐  with  so  much  to think about  to  run  a  small  business,  it’s   easy  to  prioritise  immediate  concerns  –  we  all  have  constant  and  important   deadlines. But  this  isn’t  another  one  of  those  lectures  about  ‘separating  the  important  from  the urgent’…  my  intention  is  to  make  you  think about  why  your  brand  and  your   marketing […]
8th September 2014

Creating a Memorable Brand Experience

It is a basic need that businesses should deliver their products or services well. However, the businesses that go that little bit further are the ones that really stand out and remain in people’s memory. If you have a business that relies on word of mouth referrals then you should read this blog. Customers these days are too busy to think about and concentrate on everything you have to say. that is why you need to give them something to […]
31st July 2014

The Future of Content Marketing

It is my opinion that content marketing will eventually end up back in the hands of creatives and copywriters. The current problem is that due to the proflieration of YouTube, Facebook, blogging, social media platforms etc, everyone becomes a content creator and it becomes very easy to think you can do it all yourself. Before the onset of all this, content creation was left to the creatives – if you wanted a big idea and story crafting you had to […]
10th March 2014

Saving Short Term. Costing Long Term.

Cutting costs can have a negative impact on your brand and business in the long term, especially if you have just set up, or have only been trading for a short time. These days, there are many tools available to business owners (mainly online) which allow them to create stationery, logos and other marketing collateral – most of which are low cost and some are even free. To read more of this post click here  
10th February 2014

10 Ways to Destroy Your Brand

No-one wants to destroy their brand, but sometimes people are guilty of the following crimes against their brand: – Illegible or confusing company name – can everyone read and pronounce your brand? How does the name translate into different languages? – Unbranded e-mail signature or lack of contact information – make sure you always include your contact details at the end of every e-mail, whether you send many or only a few each week. To read about the other eight ways […]
18th June 2013

The art of a legendary company name

You should never underestimate the marketing power of a well crafted and thought about company name. You know your company has reached legendary status when it is adopted as a category in its own right, or even as a verb –  we do the hoovering, we google things, and there are more of these examples out there. To read more of this post, click here