17th May 2013

The Power of Marketing ONE Thing Only

When you look at your website or brochure, does it look clutttered with information, and full of things to promote? In order to increase profits, businesses often diversify their services, and add more and more strings to their bow. When someone shows an interest in one area of our business, people use it as an opportunity to tell them about the vast number of other things that they do. However, this can lead to generalisation and underselling – the  classic jack-of-all-trades master […]