22nd September 2015

4 Easy Ways to Update Your Website

As all of us who have websites know, your website is never finished or completed! It is an on going job to keep it up to date, and one that most of us don’t dedicate enough time to. However, here are 4 easy ways to update your website that won’t take up a lot of your time. 1. Update your information: Are your prices still correct? Are any dates on there still valid? Do you still sell the products or […]
15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
4th August 2015

The Year for Video Marketing

Imagine how powerful your marketing campaign could be if you utilised both words and images to get your message across. Video marketing has been on the edge of brilliance for a few years, but 2015 is set to be the year that it changes the way we communicate with our customers. Of all the data shared in the world, approximately 60% of it is video content, and 36% of that 60% is adverts. Marketeers are also taking advantage of this, […]
23rd June 2015

What are you known for?

Your brand can be defined as what people say about you and your company when you’re not there? So, try asking yourself this question ‘what would people say about my brand?’ Unfortunately, what people want to be known for isn’t always what they actually are know for. Some companies spend thousands of pounds on re-brands, and then allow a members of staff to answer the phone in a rude or sullen manner. Thus totally ruining their brand and what they are […]
10th June 2015

What should be on my business card?

I do a lot of networking, so I receive and view a lot of business cards. Some business cards really have the ‘wow’ factor and others just make me cringe! Your business card is very important, and if you go networking, it is the first impression that you give to people. It needs to provide basic information, and it also should have something on it that people will remember you by. So, read on for what you should include on […]
1st June 2015

Why bother with your brand and marketing?

I  work  with  a  lot  of  small  businesses.  And  I’m  always  struck  by  how  much  they   (we)  are all  master  jugglers  -­‐  with  so  much  to think about  to  run  a  small  business,  it’s   easy  to  prioritise  immediate  concerns  –  we  all  have  constant  and  important   deadlines. But  this  isn’t  another  one  of  those  lectures  about  ‘separating  the  important  from  the urgent’…  my  intention  is  to  make  you  think about  why  your  brand  and  your   marketing […]
20th April 2015

Are you ready for Google’s April 21st Mobile Friendly Deadline?

Are you aware of the bog changes Google is going making? From 21st April, your top spot on the Google rankings maybe in jeopardy if your website is not built for mobile devices. Mobile friendly sites will gain the top spots over those businesses that are not mobile friendly. So, what exactly do these changes mean for you and your website? Simply, it means that if your website of not mobile friendly then it will appear lower down the rankings […]
30th March 2015

Why Updating Websites is Important

If you run a business, you need to ensure that you keep your website up to date. If you run any kind of event, course or workshop, you need to make sure it is on your website, otherwise you risk losing potential business. The same goes for those people who sell products at craft fairs or in art galleries. So, apart from missing potential customers, why is this so important? Well, as a starter, out of date information gives a […]
5th March 2015

Integrated Marketing Delivers Results

Two things have transformed the face of sales promotion. Firstly, the internet has become the starting point for almost everything. Secondly, there is a huge amount of choice out there for people! Media proliferation has become a great thing for niche marketing, but it means that people struggle with working out where they should spend a limited marketing budget to get the best results. To read more of this post click here  
27th January 2015

Dreadful Presentations…I’ve Started So I’ll Finish

We’ve all been there, listening to those self-indulgent sales pitches. When the presentation runs over by five minutes, your chair becomes particularly firm. When it runs over by 10 minutes, you start to dream of an electrical failure to allow you to escape. Longer than 15 minutes, and you have completely forgotten about the content you’ve just spent the last few hours listening to. Just think about how much it actually costs you to get those people into the room to […]
25th November 2014

Digital Marketing in 2015

The world is constantly changing; nothing more so than the landscape of the internet (and obviously the place of digital marketing in the online realm). Whether you realise it or not, things that worked 5 years ago for digital marketing are no longer effective and the almost constant updates of Google’s search algorithm shows us that the digital marketing game can change at any time. They key to this, as with most things, is to stay ahead of the game, […]
6th November 2014

Branding Defined by You

Branding is often confused by people. It is not simply your logo. Whilst your logo forms part of your brand, your brand is much more than that. Your brand goes right to the heart of what you do, and more importantly why you do it. A brand also encompasses everything you do that has contact with the public – from the design of your website to the way you answer the phone in your business. To read more of this […]
9th October 2014

Sound Advice from a Video Expert

Having a scalpel doesn’t make you a surgeon Knowing one end of a ladle from the other doesn’t make you a chef And having a video camera doesn’t make you a film director. We can all apply that kind of logic to our own area of expertise. In video, the advent of the iPhone could be seen as sounding the death knell for those of us making corporate video. Certainly, for the right business with the right kind of message […]
15th September 2014

Does Your Marketing have Momentum?

Many people often overlook a basic detail when considering a marketing strategy – Momentum. An example of what I mean by this is as follows: A company approaches us to help them with their online marketing strategy. Often they’ll say they’ll say that they have ‘tried Twitter’ or ‘tried Facebook’ but that they didn’t work. When we look into it a little further, we find that they were active on Twitter, and sent tweets out every day, but only for […]
8th September 2014

Creating a Memorable Brand Experience

It is a basic need that businesses should deliver their products or services well. However, the businesses that go that little bit further are the ones that really stand out and remain in people’s memory. If you have a business that relies on word of mouth referrals then you should read this blog. Customers these days are too busy to think about and concentrate on everything you have to say. that is why you need to give them something to […]
31st July 2014

The Future of Content Marketing

It is my opinion that content marketing will eventually end up back in the hands of creatives and copywriters. The current problem is that due to the proflieration of YouTube, Facebook, blogging, social media platforms etc, everyone becomes a content creator and it becomes very easy to think you can do it all yourself. Before the onset of all this, content creation was left to the creatives – if you wanted a big idea and story crafting you had to […]
25th July 2014

PR versus advertising – chalk and cheese?

Many businesses appear to be confused between the difference between PR and advertising. Advertising is focused on the promotion of products or services to encourage people to buy, but PR creates positive publicity about a particular company, organisation or person. The other differences include: Adverts will always be published  – PR may not. You can pay for advertising to be shown as amany times as you can afford. Howevver, with PR You can pay for advertising to feature in the […]
14th July 2014

Five Secrets to Creating Training Videos That Won’t Bore Viewers to Tears

Here are five tips to help you to make a compelling training video: 1: Don’t make a training video! If you are going to televise an existing workshop or training course, then don’t bother! If you need to add a video into your training, use it to enhance the training programme or workshop, not replace it. 2. Focus You need to decide what the one thing is you want the audience to remember from the video. If you don’t know, […]
8th July 2014

Dispelling the Myths About What PR is and What it’s Not.

Some business owners have not considered using PR for their business, as they wonder whether it can help them gain new customers or win awards. They also wonder whether PR is only for the huge corporations who have large amounts of money to splash around and who need to shout loudly in the fiercely competitive marketplace they are in. So, if you are not the biggest or even the most successful business in your sector, does that mean you shouldn’t […]
27th June 2014

Is Your Website Costing You Sales?

For a lot of companies, driving traffic to their website of their main goal, and they devote a lot of time and sometimes money into things like AdWords and search engine optimisation. However, not everyone thinks about the return on their investment. So, you may be able to lead a lot of traffic to your website, but it may not be relevant traffic or may not result in any sales. Can your website deal with the amount of traffic you […]
18th June 2014

Is All Publicity Good Publicity? Learning from Passports and Taxis

So, is all publicity good publicity? One brand that is new to the UK is reaping the benefits of a mass protest and the media coverage given to the event.  This new brand is ‘Uber’,  and is a new way to get a taxi in London. The reason that this US brand has made the news is not because it has a carefully orchestrated marketing campaign, but because of the media campaign created by its competitors – black cab drivers. […]
19th February 2014

Why Being Number 1 in Google Means Jack

Ranking reports (where you are placed in Google) need to be read in conjunction with other reports, as they are not a good indicator of the success of an online campaign when viewed alone. But why all the fuss about being ranked number 1 in Google for your key search terms? Being number 1 in Google is valuable to most people because it can drive potentially valuable business to your site. However, it can also attract a huge number of […]
14th January 2014

The Importance of a Content Marketing Strategy

We’ve all heard that it only takes a few seconds to make an impression. Well, did you know that if you do not make a great impression on the visitors to your website within three seconds, you will lose over half of them! Those visitors you have worked so hard to get are now gone, lost to your competitors. This is why you need a good marketing strategy for your website. To read more about why you need a marketing […]
13th January 2014

The Age of the Inbox and Effectiveness of Email Marketing

Most businesses need new customers and also need to retain their current customers to survive. Without customers your business cannot survive, but you also need to keep your current customers happy and willing to keep paying for your services and referring people to you. Email marketing can help with both lead generation and customer retention, and this is why it is such an effective tactic for all businesses. To read about 5 ways to generate a list of contacts, click […]
12th December 2013

Making the Most of the Media in a Crisis

When reporting a crisis, the media follows a largely predictable curve. If you realise this, and can be prepared to tap into it at a suitable time, you stand a much better chance of coverage. An example of this is the media coverage of last week’s storm surge here in the UK. If you are in a position to feed a story to the media which fits into the local hero box, or has a vague link to the story, you’re in with a […]
11th December 2013

Your Website is Still Important

Whatever you do, don’t forget about or neglect your website. The goal of any good marketing strategy is to use multiple techniques to get potential customers to take a specific action. Most of the time, any ‘action’ will take place on your website, which is why your website is so important. To read more of this blog click here  
29th November 2013

How to Avoid Reputational Damage

In PR terms, a crisis is simply something which potentially risks damaging your reputation and which in turn will have a detrimental impact on your ability to thrive. It might be something of your own making – a faulty batch of products, noisy lorries leaving the factory and causing neighbours to protest, a piece of news badly delivered. It may be something where you are the victim of malice or the incompetence of others – a competitor spreading a rumour […]
28th November 2013

And The Winner Is……..

It can be expensive and time-consuming, so exactly why would you try to win an award for your business? Here’s the why, what, how and when guide to entering awards. Why? The value of awards isn’t just about the kudos of winning them. There’s plenty of mileage in being shortlisted – your local paper or relevant trade journal may well be interested and the awards ceremony itself is an awesome networking opportunity. But I don’t need to go to the […]
20th November 2013

Email Marketing: An Underrated Tactic

People often complain that the increase in technology is decreasing the amount of face-to-face contact, and therefore ruining personal relationships. But lets think about the positives – the parents who can video chat with their children that live many miles away, or those of us that can keep in touch with friends who live on the of side of the globe. To read more about the effect of emails on your marketing, click here