For a lot of companies, driving traffic to their website of their main goal, and they devote a lot of time and sometimes money into things like AdWords and search engine optimisation. However, not everyone thinks about the return on their investment. So, you may be able to lead a lot of traffic to your website, but it may not be relevant traffic or may not result in any sales. Can your website deal with the amount of traffic you will get and be able to convert someone into a sale or lead?

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