15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
4th August 2015

The Year for Video Marketing

Imagine how powerful your marketing campaign could be if you utilised both words and images to get your message across. Video marketing has been on the edge of brilliance for a few years, but 2015 is set to be the year that it changes the way we communicate with our customers. Of all the data shared in the world, approximately 60% of it is video content, and 36% of that 60% is adverts. Marketeers are also taking advantage of this, […]
1st June 2015

Why bother with your brand and marketing?

I  work  with  a  lot  of  small  businesses.  And  I’m  always  struck  by  how  much  they   (we)  are all  master  jugglers  -­‐  with  so  much  to think about  to  run  a  small  business,  it’s   easy  to  prioritise  immediate  concerns  –  we  all  have  constant  and  important   deadlines. But  this  isn’t  another  one  of  those  lectures  about  ‘separating  the  important  from  the urgent’…  my  intention  is  to  make  you  think about  why  your  brand  and  your   marketing […]
5th March 2015

Integrated Marketing Delivers Results

Two things have transformed the face of sales promotion. Firstly, the internet has become the starting point for almost everything. Secondly, there is a huge amount of choice out there for people! Media proliferation has become a great thing for niche marketing, but it means that people struggle with working out where they should spend a limited marketing budget to get the best results. To read more of this post click here  
8th December 2014

Email Marketing: Highly Targeted, Cost Effective, Measurable

Email marketing has been highly successful as it is cost effective, easily measured and it means we can respond quickly to market demands. Whether you are marketing to a small number of people, or a thousands of people, the same best practice principles remain the same. In our opinion, there are 6 steps to achieving the results you want from an email marketing campaign. To read more of this post click here
25th November 2014

Digital Marketing in 2015

The world is constantly changing; nothing more so than the landscape of the internet (and obviously the place of digital marketing in the online realm). Whether you realise it or not, things that worked 5 years ago for digital marketing are no longer effective and the almost constant updates of Google’s search algorithm shows us that the digital marketing game can change at any time. They key to this, as with most things, is to stay ahead of the game, […]
15th September 2014

Does Your Marketing have Momentum?

Many people often overlook a basic detail when considering a marketing strategy – Momentum. An example of what I mean by this is as follows: A company approaches us to help them with their online marketing strategy. Often they’ll say they’ll say that they have ‘tried Twitter’ or ‘tried Facebook’ but that they didn’t work. When we look into it a little further, we find that they were active on Twitter, and sent tweets out every day, but only for […]
11th August 2014

Is It You? Some Food for Thought

Much of the strategic marketing I do with businesses is based on three simple questions: 1. What am I selling and what problem does it solve? 2. Who do I think will buy it, and what exactly do I know about my customers? 3. Why do they choose my product over another similar one? If you know who you are aiming your products or services at, and how to create really compelling marketing messages aimed at that specific group of […]
31st July 2014

The Future of Content Marketing

It is my opinion that content marketing will eventually end up back in the hands of creatives and copywriters. The current problem is that due to the proflieration of YouTube, Facebook, blogging, social media platforms etc, everyone becomes a content creator and it becomes very easy to think you can do it all yourself. Before the onset of all this, content creation was left to the creatives – if you wanted a big idea and story crafting you had to […]
9th June 2014

Why it’s Dangerous to Rely on One Source of Web Traffic

Some companies rely solely on one source of leads for their business. Google is the main player in the world of generating website traffic, however it is not the only player. By combining our search marketing work (typically Google Adwords) with other channels (for example social media), we minimise the risk of losing web traffic should Google decide to update its algorithm (meaning that we may lose ranking) or if your competitors decide to up their game. To read more […]
21st May 2014

Does email marketing work?

We all get them, and most of us send them as well. They ping into our inbox every day. But does email marketing actually work? You need to decide what you want the end result to be and work backwards from that. Many people feel that email marketing is a waste of time, as they have tried it before and it has failed. The reasons for the failure could include a poorly defined purpose for the campaign, there were unrealistic […]
24th April 2014

Do Not Feed the Bears……They Bite Anyway

The internet is a great tool for businesses. It allows you to extend your reach to customers that otherwise would have been unavailable, and opening up channels to additional revenues. As it is relatively cheap to access the internet, it allows businesses of any size and age to use this channel to find new business. However, these same two factors (easy accessibility and low-cost) mean that this is a double edged sword – it makes the market much more competitive […]
2nd April 2014

Email Campaigns That Really Work

Email Marketing is one of the most powerful and personal ways of connecting with your customers and prospects and can be integrated with your social media marketing more generally. Making sure your message stands out from everyone else is the most important thing. Here are a few tips to help you: Segment your lists – Split your data into relevant categories/groups. Send relevant information to people who have requested it. You will see a higher ‘open rate’ and ‘click through’ […]
21st March 2014

Traditional SEO is Dead – Thanks to Adaptive SEO

Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
19th March 2014

3 Google Analytics Reports Every Marketing Professional Should Use

Several years ago the ‘Keyword report’ in Google Analytics would have been deemed as rather important in working out what search terms were driving traffic to our websites. It would also show us which ages were not showing up for these search terms.  However, this report is not really available any more, as most of this data is now hidden by Google. However, we still have many reports at our disposal to check, and one that is particularly useful is […]
14th January 2014

The Importance of a Content Marketing Strategy

We’ve all heard that it only takes a few seconds to make an impression. Well, did you know that if you do not make a great impression on the visitors to your website within three seconds, you will lose over half of them! Those visitors you have worked so hard to get are now gone, lost to your competitors. This is why you need a good marketing strategy for your website. To read more about why you need a marketing […]
13th January 2014

The Age of the Inbox and Effectiveness of Email Marketing

Most businesses need new customers and also need to retain their current customers to survive. Without customers your business cannot survive, but you also need to keep your current customers happy and willing to keep paying for your services and referring people to you. Email marketing can help with both lead generation and customer retention, and this is why it is such an effective tactic for all businesses. To read about 5 ways to generate a list of contacts, click […]
11th December 2013

Your Website is Still Important

Whatever you do, don’t forget about or neglect your website. The goal of any good marketing strategy is to use multiple techniques to get potential customers to take a specific action. Most of the time, any ‘action’ will take place on your website, which is why your website is so important. To read more of this blog click here  
20th November 2013

Email Marketing: An Underrated Tactic

People often complain that the increase in technology is decreasing the amount of face-to-face contact, and therefore ruining personal relationships. But lets think about the positives – the parents who can video chat with their children that live many miles away, or those of us that can keep in touch with friends who live on the of side of the globe. To read more about the effect of emails on your marketing, click here
1st November 2013

Engage Customers Through Video Marketing

Creating effective videos that engage with your customers is not easy. It involves high quality production, a well defined message and a professional delivery. To determine your defined message, you need to pick a topic and then decide exactly what you want to say about that topic. There is a very fine line between spending all your time entertaining someone on the video, rather than actually selling your product or service. However, an effective marketing video is completely achievable with a […]
30th October 2013

You are ALWAYS Marketing

Most people think of marketing as a series of campaigns with a specific purpose such as to create more brand awareness or generate sales leads. However, it should not be thought of as just a series of campaigns. Everything you do is marketing for your business, from how you answer the phone, the appearance of your reception desk, how long it takes to provide a quote, what you do if you’re late for a meeting……the list is endless. To read […]
20th September 2013

Guide to Making a Video

The best way to create a great video is to work with the right production company. As with any working relationship especially a creative one, you need to make sure that you and the video company are working towards the same objectives. Before you even begin to make your film, you will need to think about; Your goals for the video and where you intend to display it Your primary target audience Your budget & timeframe Your promotional plans How […]
3rd September 2013

The Big 6 Business Challenges for SMEs: Part 1

With over 10 years experience in mentoring and investing in 50+ Yorkshire based businesses, as well as setting up, running and then selling a marketing agency, BiY Founder Darren Shaw has accumulated considerable experience working with business owners in the SME sector. So he knows about the Big 6 Business Challenges that most SME business owners are facing (they are certainly recurring themes in the BiY Business Owner Peer Groups) – in fact, he finds that most business owners are […]
7th August 2013

10 Golden Rules for Effective email Marketing

When it is done well, email marketing can be a very cost-effective way of sharing your message with your target audience. It can be used to reach prospective clients, existing customers and generally spread the word about who you are and what you do. Click here if you want to find out more information or the top ten tips of words and phrases to avoid if you want to stay out of the spam box  
5th July 2013

“My own board of non-exec directors”

22nd May 2013

How to use Twitter for charities and causes

Twitter can, in the right hands, be used as a force for good and is used by charities to raise their profile and create a buzz around their marketing campaigns. Businesses can learn much from their approach … So how do you start with a blank online page and develop a campaign that builds followers around the world? Read more of this blog article, by clicking here
22nd May 2013

How do I use Pinterest as a marketing tool?

Pinterest can be described as an online mood board where you can ‘pin’ interesting graphics, photos and videos. This is extremely useful in any marketing campaign, beacuse if you are pinning interesting material, it is the graphical equivalent of Twitter, and we all know how popular Twitter has become. To read more about how to make Pinterest work for you, click here
22nd May 2013

Social marketing strategies that bring customers running

The top ten tips on how to use social media to encourage more customers to use your business.  Including making the best use of Twitter and LikedIn to making new friends who would have an interest in what you have to say. If you want to read more of this blog post, click here
17th May 2013

The Power of Marketing ONE Thing Only

When you look at your website or brochure, does it look clutttered with information, and full of things to promote? In order to increase profits, businesses often diversify their services, and add more and more strings to their bow. When someone shows an interest in one area of our business, people use it as an opportunity to tell them about the vast number of other things that they do. However, this can lead to generalisation and underselling – the  classic jack-of-all-trades master […]