Much of the strategic marketing I do with businesses is based on three simple questions:
1. What am I selling and what problem does it solve?
2. Who do I think will buy it, and what exactly do I know about my customers?
3. Why do they choose my product over another similar one?
If you know who you are aiming your products or services at, and how to create really compelling marketing messages aimed at that specific group of people, you CAN reap substantial rewards.