The internet is a great tool for putting your company in front of people who might never have seen/found your business. However, this comes at a price as the competition for anything is now much greater, as many more businesses are completing online for the same number of customers.

Have you ever searched for your product on Google, to see who else appears on page 1? Whether you consider those people to be genuine competition is irrelevant, as the customer may not see if that way – therefore, they are your competition.

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