Here are some of our do’s and don’ts about approaching journalists. Journalists would, in an ideal world, prefer to produce original content rather than using press releases. However, if you have a good story sourced from good PR, this can provide useful material for a journalist that ultimately makes their job easier.

From chatting to reporters over the years, here is the list of our top 5 journalists’ PR hates:

1. How does that relate to our readers? A journalist will only want to publish a story of it is relevant to their audience, so do your research.

2. I saw that somewhere else yesterday – Journalists hate content that has been regurgitated. Try and write specific and unique content for them.

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