29th September 2014

It’s about Merchandising – Six Tips to Replicate Pester Power in Your Website

We’ve all stood at that supermarket check out and been tempted to buy the array of sweets and snacks that have been placed right next to the checkout, or been nattered at by a little person who can also see those delicious items and wants them ‘Now!’. Supermarkets also put certain items at eye level to encourage you to buy them, and put and others above or below your eye-line. These tactics undoubtedly work, and drives sales volume, otherwise they […]
24th April 2014

Do Not Feed the Bears……They Bite Anyway

The internet is a great tool for businesses. It allows you to extend your reach to customers that otherwise would have been unavailable, and opening up channels to additional revenues. As it is relatively cheap to access the internet, it allows businesses of any size and age to use this channel to find new business. However, these same two factors (easy accessibility and low-cost) mean that this is a double edged sword – it makes the market much more competitive […]
17th October 2013

Seven Tips for Communicating in an Online Crisis

PR should be an important part of your business during the good times as well as the bad ones. Don’t just bring in a PR expert when you have a crisis  – instead ensure that good communication runs through your business so you can handle any incident that may impact upon your reputation. The vast array of social media platforms available to us all today has had a huge impact on the way members of the public can express their anger and concern […]