Several years ago the ‘Keyword report’ in Google Analytics would have been deemed as rather important in working out what search terms were driving traffic to our websites. It would also show us which ages were not showing up for these search terms. However, this report is not really available any more, as most of this data is now hidden by Google. However, we still have many reports at our disposal to check, and one that is particularly useful is the Unique Visitors Report. This report tells us how many people are visiting our website over a given period of time.