It is my opinion that content marketing will eventually end up back in the hands of creatives and copywriters. The current problem is that due to the proflieration of YouTube, Facebook, blogging, social media platforms etc, everyone becomes a content creator and it becomes very easy to think you can do it all yourself. Before the onset of all this, content creation was left to the creatives – if you wanted a big idea and story crafting you had to engage an agency to come up with some ideas.

To read more of this blog click here