10th August 2015

Where are your Customers Hanging out Online?

Can you believe that Facebook has existed for over 11 years – doesn’t that make you feel old?! It may seem that social media is still the reserve of the young, however the reality is very different. In fact, it can be argued that Facebook is where the middle-aged hang out, and the youth of today spend most of their time documenting their time in short 10 second bursts on Snapchat. So,where do your demographic hang out these days? To […]
5th March 2015

Integrated Marketing Delivers Results

Two things have transformed the face of sales promotion. Firstly, the internet has become the starting point for almost everything. Secondly, there is a huge amount of choice out there for people! Media proliferation has become a great thing for niche marketing, but it means that people struggle with working out where they should spend a limited marketing budget to get the best results. To read more of this post click here  
14th November 2014

Get More from Facebook Ads with Custom Audiences

Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise. Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on […]
15th September 2014

Does Your Marketing have Momentum?

Many people often overlook a basic detail when considering a marketing strategy – Momentum. An example of what I mean by this is as follows: A company approaches us to help them with their online marketing strategy. Often they’ll say they’ll say that they have ‘tried Twitter’ or ‘tried Facebook’ but that they didn’t work. When we look into it a little further, we find that they were active on Twitter, and sent tweets out every day, but only for […]
18th November 2013

Facebook Hashtags

Hashtags are a way of labelling a tweet or an update with a keyword relating to the topic of the information. Readers can then click on the hashtag to show all the other tweets or messages which are talking about the same subject. Hashtags are well used on Twitter, Instagram and even LinkedIn, and at last Facebook is getting in on the act! To read more of this post click here
11th October 2013

Social Media Guidelines

Job seekers in today’s world have many facilities available to them, and one of the fastest growing areas is social media. Social media, such as LinkedIn, Twitter, Facebook and YouTube, to name just a few, allows any member of the general public to follow, look at, poke and tweet their favourite companies online. If they know where to start, a job seeker can use these platforms to look for a new job. To read more of this post click here