We all get them, and most of us send them as well. They ping into our inbox every day. But does email marketing actually work?
You need to decide what you want the end result to be and work backwards from that. Many people feel that email marketing is a waste of time, as they have tried it before and it has failed. The reasons for the failure could include a poorly defined purpose for the campaign, there were unrealistic timescales for the campaign or you may not have targeted the right people with the campaign.