18th September 2015

Smartphones now the preferred option over laptops for connecting online

In the latest study by Ofcom, two thirds of people own a smartphone, and they use it for around two hours a day to browse the internet, shop, carry out their online banking and access social media. You may even be reading this post on your phone! The study has shown that a 33% of people who use the internet see their smartphone as their main device for surfing the web, compared to 30% who prefer to use their laptops. […]
15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
30th March 2015

Why Updating Websites is Important

If you run a business, you need to ensure that you keep your website up to date. If you run any kind of event, course or workshop, you need to make sure it is on your website, otherwise you risk losing potential business. The same goes for those people who sell products at craft fairs or in art galleries. So, apart from missing potential customers, why is this so important? Well, as a starter, out of date information gives a […]
18th March 2015

5 Steps to Successfully Gaining a Competitive Advantage

Most businesses assume that their competitors are always trying to steal their customers. The reason for that is that in a large part, it’s true! A lot of businesses choose to stay in a bubble, where they refuse to welcome technology and innovation, which would lead to them having a competitive edge. Whilst you need to be aware of your competitors and what they are doing elsewhere to take your customers away, you also need to be self-aware about your […]
7th August 2014

Don’t Make Life Difficult, The Alternative is Too Easy

The internet is a great tool for putting your company in front of people who might never have seen/found your business. However, this comes at a price as the competition for anything is now much greater, as many more businesses are completing online for the same number of customers. Have you ever searched for your product on Google, to see who else appears on page 1? Whether you consider those people to be genuine competition is irrelevant, as the customer […]
25th June 2014

Do You Really Know Who Your Customer Is?

Everyone is different- they all have different tastes, different ideas of what they want and like and different ways of working. Many websites out there do not recognise this, and therefore they appear to be a simple catalogue of products which makes it very difficult for the customer to decide why they should buy from that particular company. The internet is a double edged sword. When you have a website you are accessible to people the world over meaning that […]
24th April 2014

Do Not Feed the Bears……They Bite Anyway

The internet is a great tool for businesses. It allows you to extend your reach to customers that otherwise would have been unavailable, and opening up channels to additional revenues. As it is relatively cheap to access the internet, it allows businesses of any size and age to use this channel to find new business. However, these same two factors (easy accessibility and low-cost) mean that this is a double edged sword – it makes the market much more competitive […]
21st March 2014

Traditional SEO is Dead – Thanks to Adaptive SEO

Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
27th June 2013

Don’t get Infected Online

The most common reason for having your computer cleaned by a repair company is because it has become infected whilst surfing online. Most people assume that their antivirus software will keep them protected no matter what, and they become rather blasé about security. To discover the tips on how to make your online experience safer, click here