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9th October 2014
Having a scalpel doesn’t make you a surgeon Knowing one end of a ladle from the other doesn’t make you a chef And having a video camera doesn’t make you a film director. We can all apply that kind of logic to our own area of expertise. In video, the advent of the iPhone could be seen as sounding the death knell for those of us making corporate video. Certainly, for the right business with the right kind of message […]
8th July 2014
Some business owners have not considered using PR for their business, as they wonder whether it can help them gain new customers or win awards. They also wonder whether PR is only for the huge corporations who have large amounts of money to splash around and who need to shout loudly in the fiercely competitive marketplace they are in. So, if you are not the biggest or even the most successful business in your sector, does that mean you shouldn’t […]
18th June 2014
So, is all publicity good publicity? One brand that is new to the UK is reaping the benefits of a mass protest and the media coverage given to the event. This new brand is ‘Uber’, and is a new way to get a taxi in London. The reason that this US brand has made the news is not because it has a carefully orchestrated marketing campaign, but because of the media campaign created by its competitors – black cab drivers. […]