18th September 2015

Smartphones now the preferred option over laptops for connecting online

In the latest study by Ofcom, two thirds of people own a smartphone, and they use it for around two hours a day to browse the internet, shop, carry out their online banking and access social media. You may even be reading this post on your phone! The study has shown that a 33% of people who use the internet see their smartphone as their main device for surfing the web, compared to 30% who prefer to use their laptops. […]
2nd April 2015

Google to Change the Way it Ranks Search Results

If you don’t have a website that is responsive or mobile friendly, now is the time to bite the bullet and go mobile. This is because Google has announced changes to the way it will be ranking search results in the future – in particular when searching on mobile devices. The number of users accessing sites on mobile devices is growing, and therefore, Google has announced that it believes changes are needed to optimise the end user’s experience by generating […]
13th February 2015

Discover the Key Benefits of Starting Your Own Blog

Blogging can be a great way of reaching out to find people who are interested in what you are selling and in what you have to say. The other bonus to blogging is that it is low cost, and it is easy to do. It can seem hard when you first start, but once you are into the swing of things, you will see the benefits that blogging can bring to your business. Read on to discover the details that […]
29th January 2015

Should you Focus on Building Inbound Links or Quality Content?

Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]
13th June 2014

A Formula to Limit the Damage of Social Media Criticism

The current world of social media and the numerous digital platforms provides people with the opportunity to comment on or complain about almost everything – companies, a service, even employees. Some of the complaints or criticism can be genuine and provide invaluable insights to help a company improve their service or hone their offering. However, not all businesses deal with and answer their negative comments, which is in itself damaging. To read more of this post click here
28th May 2014

Making the Most of Twitter for Business – Our Top Three Tips

Recent research has shown that 69% of SME’s in the UK think Twitter is a useful tool to allow them to connect with their customers and help them to grow their business. Most SME’s use Twitter as a marketing tool and 68% of the respondents in the latest survey said that they expect the time they spend using Twitter to increase in the next 12 months. Twitter has 230 million active users and over 500 million tweets are sent every […]
21st March 2014

Traditional SEO is Dead – Thanks to Adaptive SEO

Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
17th January 2014

Six Top Social Media Tips

Did you know that there are over 400 million tweets, over 1 billion LinkedIn endorsements and more than 5 million photos uploaded to Instagram every day? The use of social media is growing and is the best way to engage with current clients and prospects for your business. To read the top 6 tips to get the most from social media, click here
18th November 2013

Facebook Hashtags

Hashtags are a way of labelling a tweet or an update with a keyword relating to the topic of the information. Readers can then click on the hashtag to show all the other tweets or messages which are talking about the same subject. Hashtags are well used on Twitter, Instagram and even LinkedIn, and at last Facebook is getting in on the act! To read more of this post click here
11th October 2013

Ignore Social Media at Your Peril?

There is a hotel not far from me that I have used several times and the lounge/bar service has been ok – not bad but not great, just ok. After a recent meeting there, I decided to see what the reviews for this hotel were like on Trip Advisor. Of the 306 reviews, 58% were positive, and 42% were negative. That’s 1 out of every 2 guests that leave unhappy and unlikely to return to the hotel. To read more of this […]
11th October 2013

Social Media Guidelines

Job seekers in today’s world have many facilities available to them, and one of the fastest growing areas is social media. Social media, such as LinkedIn, Twitter, Facebook and YouTube, to name just a few, allows any member of the general public to follow, look at, poke and tweet their favourite companies online. If they know where to start, a job seeker can use these platforms to look for a new job. To read more of this post click here  
18th September 2013

Manners Maketh the Social Media Professional

Everyone in business has to do an element of networking. A great way to network is by using LinkedIn, and making new connections through it has become a wonderful way to generate new business and meet more prospective clients. However, social media is not about the number of connections you have, but about the quality of your connections with those people. When you go to a networking event, you wouldn’t walk up to someone, thrust your business card in their hand, […]
22nd August 2013

5 Things to Consider before Cold Calling and how LinkedIn will Help

Cold calling is very rarely enjoyed by anyone, and is at best tolerated by most people. However, with the introduction of LinkedIn and social media, cold calling need not be all that bad. It is a reality that at some point as a business owner, or business development manager, you will have to get on the phone to obtain new customers. So, you may be wondering how LinkedIn and social media can help ease the burden of this job, and […]
30th July 2013

Don’t be an Egghead

When you join Twitter you get a profile. One of the first things you can and should do when you join Twitter is to upload an avatar – this could be a photo of you, your corporate logo, one of your products – really anything that represents you. Please do not remain as an ‘egghead’! To read more tips on creating a Twitter account, click here  
22nd May 2013

How to use Twitter for charities and causes

Twitter can, in the right hands, be used as a force for good and is used by charities to raise their profile and create a buzz around their marketing campaigns. Businesses can learn much from their approach … So how do you start with a blank online page and develop a campaign that builds followers around the world? Read more of this blog article, by clicking here