29th January 2015

Should you Focus on Building Inbound Links or Quality Content?

Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]