29th September 2014

It’s about Merchandising – Six Tips to Replicate Pester Power in Your Website

We’ve all stood at that supermarket check out and been tempted to buy the array of sweets and snacks that have been placed right next to the checkout, or been nattered at by a little person who can also see those delicious items and wants them ‘Now!’. Supermarkets also put certain items at eye level to encourage you to buy them, and put and others above or below your eye-line. These tactics undoubtedly work, and drives sales volume, otherwise they […]