27th May 2015

Generating new business for your creative agency using the power of referrals (part 1)

When I have asked the owner of a creative agency what is their greatest source of new business, the answer is always ‘referrals’. Generating a constant stream of good introductions is vital if you want to grow your agency. Here’s one way of looking at it: Imagine you only had 2 customers. If, at the start of the year, they each referred two potential customers to you, and you converted 50% of those, then at the end of the January, […]
12th November 2014

7 Ways to Generate New Business Referrals for Your Creative Agency

Here are my seven ways to generate more business: 1. Use LinkedIn – this is a great way to generate referrals. Your profile should tell the world who your ideal client is. You need to use your existing connections to get referrals to the people you want to do business with. 2. Say Thankyou  – thank your clients for placing their trust in you. Have you thought about thanking them by taking them out for dinner, to an event or […]