15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
20th April 2015

Are you ready for Google’s April 21st Mobile Friendly Deadline?

Are you aware of the bog changes Google is going making? From 21st April, your top spot on the Google rankings maybe in jeopardy if your website is not built for mobile devices. Mobile friendly sites will gain the top spots over those businesses that are not mobile friendly. So, what exactly do these changes mean for you and your website? Simply, it means that if your website of not mobile friendly then it will appear lower down the rankings […]
2nd April 2015

Google to Change the Way it Ranks Search Results

If you don’t have a website that is responsive or mobile friendly, now is the time to bite the bullet and go mobile. This is because Google has announced changes to the way it will be ranking search results in the future – in particular when searching on mobile devices. The number of users accessing sites on mobile devices is growing, and therefore, Google has announced that it believes changes are needed to optimise the end user’s experience by generating […]
29th January 2015

Should you Focus on Building Inbound Links or Quality Content?

Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]
25th November 2014

Digital Marketing in 2015

The world is constantly changing; nothing more so than the landscape of the internet (and obviously the place of digital marketing in the online realm). Whether you realise it or not, things that worked 5 years ago for digital marketing are no longer effective and the almost constant updates of Google’s search algorithm shows us that the digital marketing game can change at any time. They key to this, as with most things, is to stay ahead of the game, […]
14th November 2014

Get More from Facebook Ads with Custom Audiences

Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise. Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on […]
7th August 2014

Don’t Make Life Difficult, The Alternative is Too Easy

The internet is a great tool for putting your company in front of people who might never have seen/found your business. However, this comes at a price as the competition for anything is now much greater, as many more businesses are completing online for the same number of customers. Have you ever searched for your product on Google, to see who else appears on page 1? Whether you consider those people to be genuine competition is irrelevant, as the customer […]
27th June 2014

Is Your Website Costing You Sales?

For a lot of companies, driving traffic to their website of their main goal, and they devote a lot of time and sometimes money into things like AdWords and search engine optimisation. However, not everyone thinks about the return on their investment. So, you may be able to lead a lot of traffic to your website, but it may not be relevant traffic or may not result in any sales. Can your website deal with the amount of traffic you […]
9th June 2014

Why it’s Dangerous to Rely on One Source of Web Traffic

Some companies rely solely on one source of leads for their business. Google is the main player in the world of generating website traffic, however it is not the only player. By combining our search marketing work (typically Google Adwords) with other channels (for example social media), we minimise the risk of losing web traffic should Google decide to update its algorithm (meaning that we may lose ranking) or if your competitors decide to up their game. To read more […]
4th April 2014

Why Google’s Zero Moment of Truth is Important to Your Business

Your target customers are unlikely to see just one tweet, blog post or article in a publication that tells them everything they need to know about your business. You need to tell them, tell them again and tell them some more about your business. Google has coined the phrase ”Zero Moment of Truth’ (ZMOT) to show how the internet has changed the way we make our buying decisions. Rather than the old fashioned funnel of a buyer coming in at […]
21st March 2014

Traditional SEO is Dead – Thanks to Adaptive SEO

Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
19th March 2014

3 Google Analytics Reports Every Marketing Professional Should Use

Several years ago the ‘Keyword report’ in Google Analytics would have been deemed as rather important in working out what search terms were driving traffic to our websites. It would also show us which ages were not showing up for these search terms.  However, this report is not really available any more, as most of this data is now hidden by Google. However, we still have many reports at our disposal to check, and one that is particularly useful is […]
19th February 2014

Why Being Number 1 in Google Means Jack

Ranking reports (where you are placed in Google) need to be read in conjunction with other reports, as they are not a good indicator of the success of an online campaign when viewed alone. But why all the fuss about being ranked number 1 in Google for your key search terms? Being number 1 in Google is valuable to most people because it can drive potentially valuable business to your site. However, it can also attract a huge number of […]
13th December 2013

Why Local Businesses Need to Know About Google+

Google is a great search engine. It is simply a white page with a form and a search button….. you enter a search term, press the button and that’s it. But do you have any idea of all the other things that Google does, or does it all seem far too complicated and unclear? Well, now’s your chance to learn. The latest changes to Google+ will help your business locally, and this post can tell you how to do this. To […]