Many people often overlook a basic detail when considering a marketing strategy – Momentum. An example of what I mean by this is as follows:
A company approaches us to help them with their online marketing strategy. Often they’ll say they’ll say that they have ‘tried Twitter’ or ‘tried Facebook’ but that they didn’t work. When we look into it a little further, we find that they were active on Twitter, and sent tweets out every day, but only for a few weeks. They set up a Facebook page, but then never updated it. As you might have expected, this would not generate them any leads – marketing needs momentum and needs continually updating.