We are often asked the above question by potential clients. We try to be upfront and manage our clients expectations in relation to this question, and although generating coverage and awareness starts immediately, it can take between 3-6 months for PR to really start working.

Being recognised as the expert in a particular field takes longer to achieve Рmainly because this space is fiercely competitive irrespective of the sector. The benefits of being called on by the media to comment on a particular issue are powerful and proven to attract new clients and open doors.

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