I’m sure you don’t want to destroy your brand. However, do you commit any of these crimes against your brand? 1. Confusing company name – there is nothing worse than a company name someone cannot spell, pronounce or even understand. Have you also thought how your company name may translate into different languages? 2. Unprofessional logo or no logo at all- A good logo should work in one colour, be distinct and memorable. Make sure you have one! To read the […]