27th May 2015

Generating new business for your creative agency using the power of referrals (part 1)

When I have asked the owner of a creative agency what is their greatest source of new business, the answer is always ‘referrals’. Generating a constant stream of good introductions is vital if you want to grow your agency. Here’s one way of looking at it: Imagine you only had 2 customers. If, at the start of the year, they each referred two potential customers to you, and you converted 50% of those, then at the end of the January, […]