7th August 2014

Don’t Make Life Difficult, The Alternative is Too Easy

The internet is a great tool for putting your company in front of people who might never have seen/found your business. However, this comes at a price as the competition for anything is now much greater, as many more businesses are completing online for the same number of customers. Have you ever searched for your product on Google, to see who else appears on page 1? Whether you consider those people to be genuine competition is irrelevant, as the customer […]
10th June 2013

Who really buys your products or services?

When you’re marketing a product or service, it is worth rembering who you’re actually marketing to. Regardless of the end product, do you know who is buying your product or service, and how does this vary according to the location and time of the year? To read more about this post, click here