14th November 2014

Get More from Facebook Ads with Custom Audiences

Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise. Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on […]
25th July 2014

PR versus advertising – chalk and cheese?

Many businesses appear to be confused between the difference between PR and advertising. Advertising is focused on the promotion of products or services to encourage people to buy, but PR creates positive publicity about a particular company, organisation or person. The other differences include: Adverts will always be published  – PR may not. You can pay for advertising to be shown as amany times as you can afford. Howevver, with PR You can pay for advertising to feature in the […]