30th April 2015

Why ‘Taking Part’ is Good for your Business

Have you noticed that every week there is a National Something day, or an Awareness day of some sort or another? In your area there will be promotional events such as food festivals, music festivals, book weeks etc. These events have increased in the last 10 years or so for several reasons, such as they raise awareness of a cause or issue and they often tie in with raising money for charity. As a business owner, you should really try […]
12th September 2014

Our Business Needs to Raise it’s Profile – How Long Will it Take?

We are often asked the above question by potential clients. We try to be upfront and manage our clients expectations in relation to this question, and although generating coverage and awareness starts immediately, it can take between 3-6 months for PR to really start working. Being recognised as the expert in a particular field takes longer to achieve – mainly because this space is fiercely competitive irrespective of the sector. The benefits of being called on by the media to comment […]
9th July 2013

Top 10 LinkedIn Tips for Businesses

LinkedIn has become the must have/do free networking tool. It is amazing that this resource can potentially allow you to connect with almost any business in the wold – in fact there are 11 million UK users alone, and 200 million users worldwide. Any small business should consider using LinkedIn (if they don’t already), and here are 10 tips to make the most of this resource.   To read more of this post, click here
18th June 2013

The art of a legendary company name

You should never underestimate the marketing power of a well crafted and thought about company name. You know your company has reached legendary status when it is adopted as a category in its own right, or even as a verb –  we do the hoovering, we google things, and there are more of these examples out there. To read more of this post, click here