22nd September 2015

4 Easy Ways to Update Your Website

As all of us who have websites know, your website is never finished or completed! It is an on going job to keep it up to date, and one that most of us don’t dedicate enough time to. However, here are 4 easy ways to update your website that won’t take up a lot of your time. 1. Update your information: Are your prices still correct? Are any dates on there still valid? Do you still sell the products or […]
10th August 2015

Where are your Customers Hanging out Online?

Can you believe that Facebook has existed for over 11 years – doesn’t that make you feel old?! It may seem that social media is still the reserve of the young, however the reality is very different. In fact, it can be argued that Facebook is where the middle-aged hang out, and the youth of today spend most of their time documenting their time in short 10 second bursts on Snapchat. So,where do your demographic hang out these days? To […]
13th February 2015

Discover the Key Benefits of Starting Your Own Blog

Blogging can be a great way of reaching out to find people who are interested in what you are selling and in what you have to say. The other bonus to blogging is that it is low cost, and it is easy to do. It can seem hard when you first start, but once you are into the swing of things, you will see the benefits that blogging can bring to your business. Read on to discover the details that […]
12th September 2014

Our Business Needs to Raise it’s Profile – How Long Will it Take?

We are often asked the above question by potential clients. We try to be upfront and manage our clients expectations in relation to this question, and although generating coverage and awareness starts immediately, it can take between 3-6 months for PR to really start working. Being recognised as the expert in a particular field takes longer to achieve – mainly because this space is fiercely competitive irrespective of the sector. The benefits of being called on by the media to comment […]
25th July 2014

PR versus advertising – chalk and cheese?

Many businesses appear to be confused between the difference between PR and advertising. Advertising is focused on the promotion of products or services to encourage people to buy, but PR creates positive publicity about a particular company, organisation or person. The other differences include: Adverts will always be published  – PR may not. You can pay for advertising to be shown as amany times as you can afford. Howevver, with PR You can pay for advertising to feature in the […]
13th June 2014

A Formula to Limit the Damage of Social Media Criticism

The current world of social media and the numerous digital platforms provides people with the opportunity to comment on or complain about almost everything – companies, a service, even employees. Some of the complaints or criticism can be genuine and provide invaluable insights to help a company improve their service or hone their offering. However, not all businesses deal with and answer their negative comments, which is in itself damaging. To read more of this post click here
28th May 2014

Making the Most of Twitter for Business – Our Top Three Tips

Recent research has shown that 69% of SME’s in the UK think Twitter is a useful tool to allow them to connect with their customers and help them to grow their business. Most SME’s use Twitter as a marketing tool and 68% of the respondents in the latest survey said that they expect the time they spend using Twitter to increase in the next 12 months. Twitter has 230 million active users and over 500 million tweets are sent every […]
4th April 2014

Why Google’s Zero Moment of Truth is Important to Your Business

Your target customers are unlikely to see just one tweet, blog post or article in a publication that tells them everything they need to know about your business. You need to tell them, tell them again and tell them some more about your business. Google has coined the phrase ”Zero Moment of Truth’ (ZMOT) to show how the internet has changed the way we make our buying decisions. Rather than the old fashioned funnel of a buyer coming in at […]
2nd April 2014

Email Campaigns That Really Work

Email Marketing is one of the most powerful and personal ways of connecting with your customers and prospects and can be integrated with your social media marketing more generally. Making sure your message stands out from everyone else is the most important thing. Here are a few tips to help you: Segment your lists – Split your data into relevant categories/groups. Send relevant information to people who have requested it. You will see a higher ‘open rate’ and ‘click through’ […]
21st March 2014

Traditional SEO is Dead – Thanks to Adaptive SEO

Most businesses have a website, and many business owners have developed a negative opinion of SEO. This may be because they have had a bad experience with an ‘SEO company’ or just cannot see the return on their investment in this area. An new era of SEO is slowly coming in – called Adaptive SEO, and all businesses regardless of their opinion about SEO, should embrace this progression. SEO is now about integrating the various forms of digital marketing to […]
7th February 2014

How to Enhance Your Website’s Performance

Here are a few ideas that can lead to better website conversion: – The speed of your website Studies have shown that 57% of visitors get fed up and leave a page that takes longer than 3 seconds to load. Make sure your site is not one of them. -Don’t suffer from information overload Some websites try and cram in as much information as they can, but generally the simpler the better. To read more of this post click here
6th February 2014

Its All About You

All business owners know that they are the ‘face’ of their company. The original idea, the hard work to get it all started, the risk you take for the business are all down to you. In view of this, why do so many business owners hide their real face away on their websites, in print or on social media, when they could use a great photo of themselves that says a lot about who they really are? To read more […]
17th January 2014

Six Top Social Media Tips

Did you know that there are over 400 million tweets, over 1 billion LinkedIn endorsements and more than 5 million photos uploaded to Instagram every day? The use of social media is growing and is the best way to engage with current clients and prospects for your business. To read the top 6 tips to get the most from social media, click here
11th December 2013

Your Website is Still Important

Whatever you do, don’t forget about or neglect your website. The goal of any good marketing strategy is to use multiple techniques to get potential customers to take a specific action. Most of the time, any ‘action’ will take place on your website, which is why your website is so important. To read more of this blog click here  
18th November 2013

Facebook Hashtags

Hashtags are a way of labelling a tweet or an update with a keyword relating to the topic of the information. Readers can then click on the hashtag to show all the other tweets or messages which are talking about the same subject. Hashtags are well used on Twitter, Instagram and even LinkedIn, and at last Facebook is getting in on the act! To read more of this post click here
11th October 2013

Ignore Social Media at Your Peril?

There is a hotel not far from me that I have used several times and the lounge/bar service has been ok – not bad but not great, just ok. After a recent meeting there, I decided to see what the reviews for this hotel were like on Trip Advisor. Of the 306 reviews, 58% were positive, and 42% were negative. That’s 1 out of every 2 guests that leave unhappy and unlikely to return to the hotel. To read more of this […]
11th October 2013

Social Media Guidelines

Job seekers in today’s world have many facilities available to them, and one of the fastest growing areas is social media. Social media, such as LinkedIn, Twitter, Facebook and YouTube, to name just a few, allows any member of the general public to follow, look at, poke and tweet their favourite companies online. If they know where to start, a job seeker can use these platforms to look for a new job. To read more of this post click here  
18th September 2013

Manners Maketh the Social Media Professional

Everyone in business has to do an element of networking. A great way to network is by using LinkedIn, and making new connections through it has become a wonderful way to generate new business and meet more prospective clients. However, social media is not about the number of connections you have, but about the quality of your connections with those people. When you go to a networking event, you wouldn’t walk up to someone, thrust your business card in their hand, […]
22nd August 2013

5 Things to Consider before Cold Calling and how LinkedIn will Help

Cold calling is very rarely enjoyed by anyone, and is at best tolerated by most people. However, with the introduction of LinkedIn and social media, cold calling need not be all that bad. It is a reality that at some point as a business owner, or business development manager, you will have to get on the phone to obtain new customers. So, you may be wondering how LinkedIn and social media can help ease the burden of this job, and […]
9th August 2013

7 Tips to Increasing your Profits by up to 125% Using Social Media

So many businesses neglect their current customers in favour of searching for new ones. When thinking of their social media strategy, most people focus on sending their message out to new clients, instead of using social media to maintain satisfaction for their current customers. Social media can help you provide your current customers with reasons to want to come back and buy from you time and time again. To read  the seven tips on how to use social media effectively, […]
30th July 2013

Don’t be an Egghead

When you join Twitter you get a profile. One of the first things you can and should do when you join Twitter is to upload an avatar – this could be a photo of you, your corporate logo, one of your products – really anything that represents you. Please do not remain as an ‘egghead’! To read more tips on creating a Twitter account, click here  
9th July 2013

Top 10 LinkedIn Tips for Businesses

LinkedIn has become the must have/do free networking tool. It is amazing that this resource can potentially allow you to connect with almost any business in the wold – in fact there are 11 million UK users alone, and 200 million users worldwide. Any small business should consider using LinkedIn (if they don’t already), and here are 10 tips to make the most of this resource.   To read more of this post, click here
6th June 2013

Making every customer experience count

What happens when companies get it wrong with their customers? Well, they create people who go out and tell all of their friends, family and anyone else who willl listen just how awful your brand is. Strangely, people are three times more likely to complain than they are to celebrate. With the ever growing world of social media, it is very easy to see an online moan on Twitter escalate into a full on hate campaign against your brand. To […]
22nd May 2013

How to use Twitter for charities and causes

Twitter can, in the right hands, be used as a force for good and is used by charities to raise their profile and create a buzz around their marketing campaigns. Businesses can learn much from their approach … So how do you start with a blank online page and develop a campaign that builds followers around the world? Read more of this blog article, by clicking here
22nd May 2013

Social marketing strategies that bring customers running

The top ten tips on how to use social media to encourage more customers to use your business.  Including making the best use of Twitter and LikedIn to making new friends who would have an interest in what you have to say. If you want to read more of this blog post, click here
22nd May 2013

7 steps to becoming unpopular on LinkedIn

It is said that manners cost little and are remembered; bad manners linger longer. Reputation management is about your behavious and actions, whereas brand management is about what you put out in the form of your e-mails, website, social media posts and buisness card. Are you giving out mixed messages? Read more about the seven ways to become unpopular on LinkedIn by clicking here
22nd May 2013

What does your ‘profile photo’ say about you?

Everyone in buisness uses social media, either Twitter, Linkedin, Facebook or all three, and they all allow us to upload a photo of ourselves. Most people’s first impressions of you come from this photo, so what is yours saying about you? If you want to read more about what does your ‘profile photo’ say about you, click here