18th September 2015

Smartphones now the preferred option over laptops for connecting online

In the latest study by Ofcom, two thirds of people own a smartphone, and they use it for around two hours a day to browse the internet, shop, carry out their online banking and access social media. You may even be reading this post on your phone! The study has shown that a 33% of people who use the internet see their smartphone as their main device for surfing the web, compared to 30% who prefer to use their laptops. […]
15th September 2015

Web Marketing Trends to Help Improve your Strategy in 2015

The field of digital marketing is ever changing and evolving. Therefore, to keep up and get the most out of it, you need to find the ideal balance – identify any trends in the market, have a strategy you can action and make successful steps forward. Here is a tip to help you with your marketing to boost your strategy: 1. Stop relying on Google. Don’t worry, Google is not on on it’s way out, but we’re just saying that […]
10th August 2015

Where are your Customers Hanging out Online?

Can you believe that Facebook has existed for over 11 years – doesn’t that make you feel old?! It may seem that social media is still the reserve of the young, however the reality is very different. In fact, it can be argued that Facebook is where the middle-aged hang out, and the youth of today spend most of their time documenting their time in short 10 second bursts on Snapchat. So,where do your demographic hang out these days? To […]
2nd April 2015

Google to Change the Way it Ranks Search Results

If you don’t have a website that is responsive or mobile friendly, now is the time to bite the bullet and go mobile. This is because Google has announced changes to the way it will be ranking search results in the future – in particular when searching on mobile devices. The number of users accessing sites on mobile devices is growing, and therefore, Google has announced that it believes changes are needed to optimise the end user’s experience by generating […]
25th November 2014

Digital Marketing in 2015

The world is constantly changing; nothing more so than the landscape of the internet (and obviously the place of digital marketing in the online realm). Whether you realise it or not, things that worked 5 years ago for digital marketing are no longer effective and the almost constant updates of Google’s search algorithm shows us that the digital marketing game can change at any time. They key to this, as with most things, is to stay ahead of the game, […]
7th August 2014

Don’t Make Life Difficult, The Alternative is Too Easy

The internet is a great tool for putting your company in front of people who might never have seen/found your business. However, this comes at a price as the competition for anything is now much greater, as many more businesses are completing online for the same number of customers. Have you ever searched for your product on Google, to see who else appears on page 1? Whether you consider those people to be genuine competition is irrelevant, as the customer […]
9th June 2014

Why it’s Dangerous to Rely on One Source of Web Traffic

Some companies rely solely on one source of leads for their business. Google is the main player in the world of generating website traffic, however it is not the only player. By combining our search marketing work (typically Google Adwords) with other channels (for example social media), we minimise the risk of losing web traffic should Google decide to update its algorithm (meaning that we may lose ranking) or if your competitors decide to up their game. To read more […]
24th April 2014

Do Not Feed the Bears……They Bite Anyway

The internet is a great tool for businesses. It allows you to extend your reach to customers that otherwise would have been unavailable, and opening up channels to additional revenues. As it is relatively cheap to access the internet, it allows businesses of any size and age to use this channel to find new business. However, these same two factors (easy accessibility and low-cost) mean that this is a double edged sword – it makes the market much more competitive […]
18th February 2014

Responsive Web Design. Think how your customers work.

Your customers no longer sit at their desks logging on to the internet through their PCs. They are on the move, and take with them their latest technology to allow them to keep up to date with every little change in their business. Most people now have smartphones, and the sales of tablets have now overtaken PCs. In view of this, your website needs to be workable across all platforms and devices, and at different sizes for different users. To […]