We’ve all been there, listening to those self-indulgent sales pitches. When the presentation runs over by five minutes, your chair becomes particularly firm. When it runs over by 10 minutes, you start to dream of an electrical failure to allow you to escape. Longer than 15 minutes, and you have completely forgotten about the content you’ve just spent the last few hours listening to.

Just think about how much it actually costs you to get those people into the room to listen to you – the costs of your time for emails, networking, brochures etc. So, why go to all that trouble to then get a few dozen people into a room to hate you?!

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