Many businesses appear to be confused between the difference between PR and advertising. Advertising is focused on the promotion of products or services to encourage people to buy, but PR creates positive publicity about a particular company, organisation or person. The other differences include:
Adverts will always be published – PR may not. You can pay for advertising to be shown as amany times as you can afford. Howevver, with PR
You can pay for advertising to feature in the media as many times as you can afford, whereas with PR you can send your story to different publications, in a number of mediums, over a length of time, at no cost – blogs, tweets, videos and articles – ensuring it will reach a wider audience. However, there is no guarantee that your story will be featured – particularly if it is not well crafted or delivered via the robust processes we produce for our clients.