Some business owners have not considered using PR for their business, as they wonder whether it can help them gain new customers or win awards. They also wonder whether PR is only for the huge corporations who have large amounts of money to splash around and who need to shout loudly in the fiercely competitive marketplace they are in. So, if you are not the biggest or even the most successful business in your sector, does that mean you shouldn’t use PR to share with the world all the great things that you are doing?

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