I’m sure that every business owner has been told that they must make themselves more visible to their potential customers and ket them know what they do, and therefore, they must get out there networking. Whilst this is true, it is easier than ever to get visibility these days without going out there working the room at events. So, why doesn’t networking work for most people? The simple reason is that most people spend their time telling people exactly WHAT they do, but the people listening really only care about WHY you do it.

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