Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise.

Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on people filling their details in on Facebook in the first place. There is a smarter way to do this…with Custom Audiences!

To read more about Custom Audiences click here