Decision making is part of our everyday life. What shall I wear? What shall I have for lunch? Shall I take the car or drive?

The decisions we make differ in complexity and therefore, take different amounts of time to answer. However, it appears that the psychology behind the decision making is the same regardless of the complexity of the decision. Depending on the size of your company, and the way your data has been stored,  questions can be very time consuming to answer.

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