Imagine how powerful your marketing campaign could be if you utilised both words and images to get your message across. Video marketing has been on the edge of brilliance for a few years, but 2015 is set to be the year that it changes the way we communicate with our customers. Of all the data shared in the world, approximately 60% of it is video content, and 36% of that 60% is adverts. Marketeers are also taking advantage of this, and have doubled their online video spend in the last 2 years.