Have you noticed that every week there is a National Something day, or an Awareness day of some sort or another? In your area there will be promotional events such as food festivals, music festivals, book weeks etc. These events have increased in the last 10 years or so for several reasons, such as they raise awareness of a cause or issue and they often tie in with raising money for charity. As a business owner, you should really try and get involved with some of these events, even in a small way, as this will give you a greater profile in your area.

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