PR should be an important part of your business during the good times as well as the bad ones. Don’t just bring in a PR expert when you have a crisis  – instead ensure that good communication runs through your business so you can handle any incident that may impact upon your reputation. The vast array of social media platforms available to us all today has had a huge impact on the way members of the public can express their anger and concern towards a business. A crisis or a slant on your reputation can spread like wildfire on these platforms and do untold damage in a very short time.

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