This is a simple way to think about how to market your business – the acronym AURA. It stands for:
A – to raise your and your businesses profile, people need to be AWARE of you
U- The people you are trying to target need to UNDERSTAND what it is that you do or offer.
R – Understanding your business isn’t enough – your customers need to see how RELEVANT it is to them.
A – stands for ADVOCACY. You want to make your customers advocates for your business.