9th March 2015

Emotionally Intelligent?

Daniel Goleman first brought the term ’emotional intelligence’ to a wide audience when he published a book of the same name. He was also the first person to apply the concept to business. Goleman researched nearly 200 large global companies, and found that while the qualities traditionally associated with leadership (such as toughness, determination, vision) are needed for success, they are not enough. The best leaders also exhibit a high level of emotional intelligence – traits which include empathy, motivation […]
5th March 2015

Integrated Marketing Delivers Results

Two things have transformed the face of sales promotion. Firstly, the internet has become the starting point for almost everything. Secondly, there is a huge amount of choice out there for people! Media proliferation has become a great thing for niche marketing, but it means that people struggle with working out where they should spend a limited marketing budget to get the best results. To read more of this post click here  
3rd March 2015

How to Manage Your Contacts

Everyone who has a business has a contact list of those people they work with, have met or have heard of. This list of contacts might take the form of a box of business cards, or a handwritten or typed list, of for the organised amongst us, it may take the form of a spreadsheet. As an administrator, I would recommend storing your contact details in some form of online contact management system. However, there is nothing wrong with storing […]
19th February 2015

Can I Give You Some Feedback?

Criticism, and feedback can be given to us in so many different ways, and can arrive from so many different places. Constructive criticism is a necessity for personal and professional development and also for strengthening relationships. We don’t always get the opportunity for such, but when we do, being receptive to feedback is essential. But, and it is a big BUT, feedback and criticism can hurt. We all say we want feedback, but actually all we want is to be […]
13th February 2015

Discover the Key Benefits of Starting Your Own Blog

Blogging can be a great way of reaching out to find people who are interested in what you are selling and in what you have to say. The other bonus to blogging is that it is low cost, and it is easy to do. It can seem hard when you first start, but once you are into the swing of things, you will see the benefits that blogging can bring to your business. Read on to discover the details that […]
11th February 2015

Happy Valentines Day: Dealing with Office Romances

We spend a huge amount of time at work, so it is not surprising that so many people have participated in an office romance at some time in their lives. We regularly form close friendships with people at work, and sometimes this is taken further. In fact, a survey that has been undertaken has shown that 30% of workplace romances end in marriage! To read more of this post click here
10th February 2015

6 Essential Steps to Hiring the Right Photgrapher

How do you choose the right photographer for you? Well, firstly you need to decide what you want from a photographer before starting. Go online and check out the websites of a number of different people, and get a mental picture of what you want. This will help guide you through the process. Check with those photographers that you know first. Can they do the ‘style’ that you want and are their photos of the right ‘quality’ for you? To […]
6th February 2015

Assertiveness

For some people (and you’ll be able to guess which colour energy we mean!) assertiveness comes easily. Some may say possibly a little too easily?!! But for others, assertiveness is a skill which needs to be learnt and rehearsed. Anyone can be assertive, but the trick is to come across to the audience as genuine, and apply just the right amount of ‘force’ to get your point across. To read more of this post click here
4th February 2015

Shared Parental Leave – Coming Sooner Than You Think!

Following on from the changes to the flexible working regulations, there is more legislation that comes into effect on 1st October 2014, which is aimed at encouraging ‘family friendly’ policies to be employed in businesses. This new legislation applies to mothers who give birth after 5th April 2015. So, hopefully you will all have heard about this, but if not, and you have staff, read on as this could affect you! To read more of this post click here
29th January 2015

Should you Focus on Building Inbound Links or Quality Content?

Several years ago, the main activity of anyone undertaking search engine optimisation (SEO) for their website was building inbound links though artificial means. However, when you build a link to your website, you are not optimising it for SEO purposes – rather you are trying to artificially influence your ranking. As search engines, such as Google, have become smarter, they have started to spot and penalise those webpages that are ranking mainly due to their artificially built links. To read […]
27th January 2015

Dreadful Presentations…I’ve Started So I’ll Finish

We’ve all been there, listening to those self-indulgent sales pitches. When the presentation runs over by five minutes, your chair becomes particularly firm. When it runs over by 10 minutes, you start to dream of an electrical failure to allow you to escape. Longer than 15 minutes, and you have completely forgotten about the content you’ve just spent the last few hours listening to. Just think about how much it actually costs you to get those people into the room to […]
21st January 2015

3 Things You Never Think of When Hiring Photographers

So, you need to get some photos taken to make you look great. Maybe it is for  press release, or to fill pages on your website. How do you choose a photographer? Do you choose the one that is the cheapest or the one that your mates recommend? Whilst the second option is probably better than the first, just because they did a good job for your friend does not mean that they will do a good job for you. […]
19th January 2015

TLC Loves – Record Keeping, Saving Time and Trees

Here is the TLC guide to record keeping for sole traders, partnerships or limited companies: We all know we need to keep records right, otherwise the taxman will impose penalties on us. So, here is a little recap of the time limits: If you’re a sole trader or partnership, you need to keep all your receipts and invoices for 5 years after the 31st January of the relevant year. eg for the accounting year 2013/2014 you need to keep them […]
15th January 2015

The Pros and Cons of Having an NDA

As we work with some of the best and brightest businesses in the UK, we sign a lot of non-disclosure agreements (NDAs). These agreements prevent us from sharing the work we do together with the wider world. Whilst we have no problem signing these things, we thought we’d take a look at the reasons for and against having an NDA in place in your digital agency. To read more of this post click here
9th January 2015

What Attracts a Graduate to Your Company?

When a small business writes a job advert for a graduate, they often end up drawing a blank, and don’t know why. Why are they struggling to attract a graduate? Students are very keen to join a small business, if the role advertised was made attractive to them. The advert that is written needs to appeal to the qualities they look for from a small business owner and for their career. To read more of this post click here
15th December 2014

Handling the Awkward Meeting

Imagine this. You’re about to head into a meeting with one of your members of staff to discuss areas of significant under performance. You are hoping that the meeting will be positive and productive, with an understanding of the issues from your team member, ending with a commitment from them to change and improve. These meetings are a common occurrence in the work place and yet they can go so badly wrong and fail to deliver the desired changes. Why […]
10th December 2014

Now is The Time to Be Happy

Most of us at some time in our lives have thought ‘I’ll be happy when I’ve got that new house/promotion/met the love of my life…..’ Living in the future and putting off being happy until certain criteria are met, means that we may miss out on opportunities to enjoy life along the way. You need to start focusing on the present and see what you have in your life that you can enjoy right now. This will mean that the […]
8th December 2014

Email Marketing: Highly Targeted, Cost Effective, Measurable

Email marketing has been highly successful as it is cost effective, easily measured and it means we can respond quickly to market demands. Whether you are marketing to a small number of people, or a thousands of people, the same best practice principles remain the same. In our opinion, there are 6 steps to achieving the results you want from an email marketing campaign. To read more of this post click here
3rd December 2014

Exit Interviews – For What Purpose?

Do you carry out exit interviews if one of your staff members leaves the company? At a recruitment seminar I attended recently, only 25% of the business owners in the room used an exit interview for all staff leavers, but most surprising to me, most of them didn’t even know what one was! So, the question is, why should you carry out an exit interview when someone leaves? It can be very disheartening when you have recruited, trained and developed […]
1st December 2014

5 Road Blocks to Business Success

No one ever said building a business was easy. If it was, everyone would do it. Pushing on through the tough days is what makes the difference between Entrepreneurs and the Wantrapreneurs. So, while you’re building your business, you need to be aware of the potential roadblocks that can stall your sales or destroy your dreams. My five main roadblocks are: Those people who do not know who their ideal BUYING Customer is –If you haven’t established this, you may end […]
27th November 2014

From the Inside Out – 11 Ways to Introduce Mindfulness to your Work Day

Developing mindfulness in everyday life takes effort on our part. Many related practices, such as yoga, meditation, time spent away from technology, will help to grow mindfulness. The mind needs to be able to focus and needs some consistency of regular practice if it is to learn new patterns. For most people, the workplace is one of the most stressful places, if not the most stressful place in their lives. There are numerous pressures, deadlines to hit, staff to manage, and […]
25th November 2014

Digital Marketing in 2015

The world is constantly changing; nothing more so than the landscape of the internet (and obviously the place of digital marketing in the online realm). Whether you realise it or not, things that worked 5 years ago for digital marketing are no longer effective and the almost constant updates of Google’s search algorithm shows us that the digital marketing game can change at any time. They key to this, as with most things, is to stay ahead of the game, […]
21st November 2014

5 Ways to Overcome the “Not My Job” Syndrome

Its unlikely that any members of your staff come out and say directly “It’s not my job”, but once settled into their roles, some staff members may be uneasy about moving out of their comfort zone. It may be that they are insecure and defensive, or it may be that their job role has expanded and they don’t feel able to cope with the added work and pressures. Whatever the reason, it is very likely that skills gaps will develop. Your […]
19th November 2014

FRS 102 -Are You Ready?

The new Financial Reporting Standard (FRS) 102 regulations affecting medium and large companies will be coming into place and starting to affect your accounting period beginning on or after 1st January 2015. Are you ready for it? You will need to know what areas of the your business this will affect. Some of the areas that are being looked at include calculating holiday pay and staff costs; re-valuing your fixed assets; grants; revenue splits – the list continues. To read more […]
17th November 2014

When Performance Management Needs to Take Over from Training

If you have ever manage people, you are bound to have come across this scenario. You have trained, reviewed and in some cases maybe even retrained, but you are still not getting the results you hoped to get from a member or members of staff. So, what is the next step? Some people will do nothing and out their head in the sand, but this is not the right thing to do, unless you want to tolerate under performance and […]
14th November 2014

Get More from Facebook Ads with Custom Audiences

Do you use Facebook advertising or are you thinking about using it to improve your reach to potential customers? Well, here is some information that may offer you an even smarter way to advertise. Most people use Facebook ads to target their potential customers, relying upon the ‘Interests’ and other demographic data to refine their targeting, and hoping that this will ensure that their adverts reach the correct target audience. Whilst there is nothing wrong with this, it does rely on […]
12th November 2014

7 Ways to Generate New Business Referrals for Your Creative Agency

Here are my seven ways to generate more business: 1. Use LinkedIn – this is a great way to generate referrals. Your profile should tell the world who your ideal client is. You need to use your existing connections to get referrals to the people you want to do business with. 2. Say Thankyou  – thank your clients for placing their trust in you. Have you thought about thanking them by taking them out for dinner, to an event or […]
10th November 2014

The Number One Reason Networking Does not Work

I’m sure that every business owner has been told that they must make themselves more visible to their potential customers and ket them know what they do, and therefore, they must get out there networking. Whilst this is true, it is easier than ever to get visibility these days without going out there working the room at events. So, why doesn’t networking work for most people? The simple reason is that most people spend their time telling people exactly WHAT […]
6th November 2014

Branding Defined by You

Branding is often confused by people. It is not simply your logo. Whilst your logo forms part of your brand, your brand is much more than that. Your brand goes right to the heart of what you do, and more importantly why you do it. A brand also encompasses everything you do that has contact with the public – from the design of your website to the way you answer the phone in your business. To read more of this […]
31st October 2014

10 Tips for a TLC Business

To succeed in business today, you need have a clear strategy, a good plan, robust internal processes, and the right team advising you. So here is our starter for 10. 1. Know who you are and where you are going – have a clear proposition of what you do with a plan of action to achieve your objectives. 2. U nderstand the Risks and Rewards – being aware of the potential risks and taking steps to militating against them. 3. […]