No-one wants to destroy their brand, but sometimes people are guilty of the following crimes against their brand:
– Illegible or confusing company name – can everyone read and pronounce your brand? How does the name translate into different languages?
– Unbranded e-mail signature or lack of contact information – make sure you always include your contact details at the end of every e-mail, whether you send many or only a few each week.
To read about the other eight ways to destroy your brand click here